Sponsorship Documentation

If your business provides sponsorship to an individual or organisation, it may be tax deductible. Sponsorship is different to ‘advertising’ or ‘donations’. It is defined as when the taxpayer incurring the expenditure expects that his/her business will be promoted in some way, whilst the sponsorship recipient will also be benefited in some way.

The IRD’s position is that for sponsorship to be tax deductible there must be a connection between the sponsorship expenditure and the business/income-earning activity. Businesses must be able to show that the sponsorship is likely to increase their taxable income. A sponsorship agreement clearly outlining the recipient’s intention and method of promoting the business is important in establishing the connection between sponsorship and any anticipated increase in taxable income. The sponsorship recipient does not necessarily have to be a registered charity or donee organisation in order for the expenditure to be tax deductible.

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